One of Williamsburg’s bohemian treasures, Fuego 718, has brightened up the neighborhood with its colorful wares for almost 10 years. The shop, named for the Spanish word for fire, celebrates the aesthetic of fiery folk art from around the world. The place is filled with handmade decorative objects mostly from Mexico, but also from places like Peru, Nepal, and Italy. Mexican “Day of the Dead” figures and ceramic sugar skull magnets sit next to Italian tin heart Milagros, woven Peruvian bracelets, and handbags with pop-art images of Mexican wrestlers or Frida Kahlo. You’ll also find items from local designers, anime-influenced artwork, kitschy housewares, cool jewelry, greeting cards, and a large selection of children’s and art books.
The flames at Fuego 718 are stoked by the owner, Alex Aldama, a Barcelonian and longtime Brooklynite. High-spirited, warm, and chatty, Aldama is the consummate host to every customer. He is happy to talk about the great artists that he features, and he is happy to talk about the neighborhood, travel, and life. He laughs as he recalls how he once said to an interviewer: “I don’t sell anything in my store that people actually need. Maybe they’ll see something that makes them happy…”
Come get your happy on!
(249 Grand St., Williamsburg, Brooklyn, NY; 718-302-2913; Subways: L to Lorimer St. or Bedford Ave.; Hours: Mon–Sun, 12–8pm; Website: https://www.facebook.com/fuego718store.)
Photos by Laura Trevino Photography